Addy Show 2010 Pics

Posted March 17th, 2010 by admin

Checkout the slideshow of our pics from the 2010 Addy Awards Show!

Streaming Video Viewers Are Impatient

Posted December 11th, 2009 by Albert Banks

A new study by TubeMogul reveals that 4 out of 5 users abandon a video if it rebuffers during playback. Most people seem to expect the initial buffer, but rebuffering is a deal killer.

The study references the five CDNs covered, with Limelight having the least amount of slow loads. The study does not appear to factor in factors out of a CDN’s control. Time of day, video encoding and client connection speed certainly influences the play back experience.

But one thing is clear. Video viewers are a demanding bunch. They expect video to start quickly and continue without interruption.

Augmented Reality. What?

Posted November 18th, 2009 by Albert Banks

If you haven’t heard of Augmented Reality, here’s the scoop. AR is a live view of the physical world merged with virtual digital information and/or imagery. The concept has been around in the military and industrial applications for years.

You’ve probably seen the technology in use without realizing it. Those first down lines on field during the television broadcast of football games? Yep, that’s AR!

Recently, this technology has gained popularity in many consumer settings.

Advertisers are using it to promote new products via cool interactive experiences. Service providers are using it to present relevant location aware information. Many cities, museums and theme parks are using it to add virtual objects to their existing  physical environment.

Like any technology of the brink of popularity, we have to question if it is fad or future. Fast Company recent addressed this exact question. Myjive believes this one is here to stay. All you have to do is look at the many potential applications already being explored.

Yelp’s iPhone App Monocle feature
Augmented Reality Contact Lenses
Canon’s MR Aquarium
Jack’s Links Living Sasquatch

As we like to say here at the office, “The future is going to be so cool.” And with AR, the future is here.

HTML 5: Game Changer

Posted June 24th, 2009 by Albert Banks

This year, the World Wide Web Consortium’s (W3C) released it’s HTML 5 proposal. HTML 5, is a significant update to the prominent web presentation specification. The changes focus on web application development, ones that might even make proprietary plug-ins such as Adobe Flash, Microsoft Silverlight, and Sun JavaFX irrelevant.

Below are the most significant new features and their current browsers support:

Video and Audio Tags

The long awaited video and audio tags that would standardize how we include these elements in websites. With HTML 5,  including video to your webpage would not require utilizing third-party plug-ins (ie. Flash, Quicktime) or video codecst.  Developers would also be able to manipulate videos and built-in video controls.
Browsers: Firefox 3.5

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Our Digital History is History

Posted June 11th, 2009 by Lindsey Reminga

In an article written by Lynne Brindley, the chief executive of the British Library, she makes a shocking assertion that in the future, the 21st century may just be a big black hole in our history.

With everyone storing their information online, we tend to casually delete any outdated information and upgrade with the new. So what happens to the old information? Does it disappear forever?

Lynne begins her article with a statement about the United States’ President website. Apparently, all old information on the site is erased forever when a new president comes into office:

“At the exact moment Barack Obama was inaugurated, all traces of President Bush vanished from the White House website, replaced by images of and speeches by his successor. Attached to the website had been a booklet entitled 100 Things Americans May Not Know About the Bush Administration – they may never know them now. When the website changed, the link was broken and the booklet became unavailable.”

Whether or not this statement is entirely true, it makes me think about my personal history on the Web. I delete, rewrite, redesign, and reorganize my life on a monthly- sometimes weekly- basis without ever thinking about losing those memories. The social Web of today is an amazing diary of so many people’s lives- How do we store this history of the human personality in 21st century America? Will it continue to be destroyed, and ultimately forgotten in the future?

New Summer Intern!

Posted June 9th, 2009 by Lindsey Reminga

Krista Duran Betz just started as our newest Intern at Myijve. Her graphic design background is an awesome fit with us and we’re so excited to have her here!

The 2008 AIGA Charlotte Portfolio Review was the first time the Myjive crew met Krista. As a young designer, she definitely impressed us with her unique talent and knowledge of design- A full year of experience later, we just couldn’t say no when she applied for our ’09 Summer Graphic Design Internship.

We are continuously looking to learn as much from Krista as she learns from us. The experience of exchanging information with a fresh set of eyes (on both ends) is an amazing opportunity that will evolve our entire team as a whole.

So, Krista- Welcome to the Jive! We’re excited to see where the next few months take us, and glad you’re on board!

Click Here to read more about Krista in the latest Membership Spotlight from AIGA Charlotte.

Workplace Technology Generation Gap

Posted April 24th, 2009 by Albert Banks

Baby Boomers and Generation Y are now cohabitants in the workforce. As Sarah Perez notes in her recent article, the technology gap between the generations at work is “Oh So Wide.” The results of a study released by business information solutions provider LexisNexis are quite illuminating.

Gen Y spends 10.6 hours per day browsing social networks, news sites, blogs, forums, and multimedia sharing sites while Boomers clock in at only 5.6 hours.

A majority (62%) of Gen Y employees interact with a social network while at work, but only a fraction of Boomers do (14%).

A majority of Boomer feel PDAs and mobile phones negatively affect workplace etiquette and don’t believe laptops should be used by participants of in-person meetings. Less than half of Gen Y agrees.

As the complexion of the workplace evolves, will the Boomers change their views or will the younger generations continue to frustrate their bosses? Time will tell.

Pics from Ron’s CAMA Social Media Marketing Presentation

Posted March 23rd, 2009 by Lindsey Reminga

If you missed the presentation, check out the slides @ blog link. Here are a few images captured at the event:

A New Sport for Designers

Posted March 23rd, 2009 by Jimmy Coburn

Ok, we all know being a designer these days doesn’t involve much exercise. However, the people over at Coudal Partners in cooperation with Tilted have come up with an ingenious way to simulate exercise for the modern day designer. With sponsor, Adobe, they have created “Layer Tennis.” This digital “tennis” game pits two designers against each other, with each designer receiving 5, 15 min “volleys” to change and create an original and interesting design. What is even cooler is that you can even break a sweat while watching it live on the internet every Friday starting at 2pm est.

Myjive Goes to Middle School

Posted March 23rd, 2009 by Jimmy Coburn

In November, Myjive had the chance to visit Lancaster South Middle School. Mrs. Peters, teacher of the technology and art class, invited us to give a presentation for their “Career Day.” Her goal was to show her students that you can have a career in art and to show how far you can go in Adobe Photoshop.

Our Creative Director, Ron Edelen, spoke in conjunction with Jessica Mushik (Classic Design Kitchen and Bath). Jessica went over some of the details of schooling and her trade. Ron gave a short presentation on some of the processes we use, different mediums for which we design, and showed our promotional reel. Then we opened it up to the kids for some questions, which was heavily dominated by questions about the gaming industry.

We later received thank you cards from the classes that we attended. They were created by Mrs. Peters’ students in Photoshop and were greatly appreciated.