Streaming Video Viewers Are Impatient

Posted December 11th, 2009 by Albert Banks

A new study by TubeMogul reveals that 4 out of 5 users abandon a video if it rebuffers during playback. Most people seem to expect the initial buffer, but rebuffering is a deal killer.

The study references the five CDNs covered, with Limelight having the least amount of slow loads. The study does not appear to factor in factors out of a CDN’s control. Time of day, video encoding and client connection speed certainly influences the play back experience.

But one thing is clear. Video viewers are a demanding bunch. They expect video to start quickly and continue without interruption.